Today, i performed research into the genre of thriller and the typical audience that frequently watch it. I used Sky Media to find my research and the website explains what kind of movies are watched by specific audiences. I was presented with many types of genres such as indie and family etc.
Sky describes its thriller / crime channel in this way: 'This
is a channel dedicated to intrigue, murder and suspense. From
whodunits to gritty noirs and gangster sagas, this channel is all about
edge-of- the-seat plot twists and gripping tales of the underworld.
Full of mystery, murder and tension, its always worth investigating.'
When researching specifically in the crime/thriller section i learnt that:
- Viewers of Sky Movies are generally more upmarket than the average viewer
- Monthly average audience is approximately 9.9 million individuals
- It reaches both male and female audiences
- A great place to reach all the family - 16% of viewers are children
- Attracts a younger audience - 35% of viewers are 16-34
More intriguingly, I further found out that SkyMovie viewers are more likely to:
- Be owners of new technology products such as Xbox and an IPod
- Have broadband access
- Be interested in fashion, music and clubbing
- Take regular holidays/breaks
- Have health and life insurance
- Go to the cinema regularly
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