Evaluation Question 4

I started making outline notes about what my target audience for Out Of Sight was like:

Age group: 18-40+

Gender: probably more male than female (central character is male), but would have broader appeal to women (casting an attractive male; Sleepless in Seattle approach)

Danish TVdrama (The Killing and Borgen), Sherlock Holmes,

Cinema: Shame, Cache (Hidden)

Costa coffee Starbucks; Pizza Express, Jamie Oliver's, Cafe Rouge

Clothes: River Island, Hugo Boss,

Groups: Coldplay, Adele,

Media: iPhone, Blackberry, Mac Air

I created a mood-board in which i composed several images together to convey the type of audience I intend to be targeting.